1. They'refollowed closely by BTS, who have a Twitter audience that's about five times the size of Exo's. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. K-Pop itself has been crafted with the goal of accessibility in mind. Access to this and all other statistics on 80,000 topics from, Show sources information Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. Looking at the20 artists who outperform the norm most drastically, K-pop acts make up a majority, with well over half. On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). Finally, heres come the end of this writing. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. Around 48% of respondents dont think that K-pop is time-consuming and a few claimed that they are the ones who dont have good time management. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. 19, 2017, in Los Angeles. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. This statistic is not included in your account. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. Because of the uniqueness of the videos, the audience has the freedom to create their own speculation towards the artists work. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. Show publisher information They run fan sites, create self-designed band merchandise and produce. We at Brandwatch love data, K-pop, and we definitely love BTS. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. Spanish tracks and collaborated with local artists. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. For a better experience, please enable JavaScript in your browser before proceeding. If you are an admin, please authenticate by logging in again. BTS always seem to do better and better after each comeback, especially on the charts. Eagle eyed fans managed to spot BTSsalbum in Apples latest iPhone 7 presentation. allkpop is a registered trademark of 6Theory Media, LLC. Currently, you are using a shared account. This is a short 5-question survey about the demographics of members of the K- Pop fandom. So even though most countries of Africa have much lower GDP than those of the West and Asia, there's an untapped potential for new customers who contribute to kpop's profits through sheer number of fans rather than individual fan wealth like SEA. Accessed March 04, 2023. https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/. 10.14.20. 7) when looking at Instagram Followers. Top North and South American Cities for K-Pop. Get full access to all features within our Business Solutions. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. K-pop fans are known for their prolific social media activity and have used their influence to support social justice issues. MAMAMOO MAMAMOO had a majority female fanbase in album sales, with 75.2% female and 24.8% male. However, Africa is completely ignored in the discussion. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. Among the metrics measured at Next Big Sound is engagement performance -- in other words, how many times fans are interacting with an artist's account (via Twitter mentions, Instagram likes, etc.) Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. Top North and South American Cities for K-Pop. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. In addition, regardless of the fans demographic such as religion . After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. TXT's Soobin meets up with his idol Bebe Rexha, The court sides with Lee Soo Man and bans SM from issuing new shares and convertible bonds to Kakao, Bang Si Hyuk reveals sadness over "a good company like SM having such a poor governance structure" and sheds light on acquisition of SM: "Not Monopolization", BTS' Jimin joins j-hope for 'On the Street' dance challenge, Trendz gives off mysterious vibes in New Dayz mood film, CRAVITY go from suit to stage in 'Groovy' MV teaser, SHINee's Key answers 'Ask Me Anything' questions for 'Elle Korea', Netizens react coldly to Lee Soo Man's letter dedicated to the SM Entertainment family and fans, Bang Si Hyuk personally addresses concerns of a 'monopoly' in the K-Pop industry in an interview with CNN. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. It's easy! The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre thats increasingly popular worldwide. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. those military men are loyal fans lol, I clicked on this expecting lots of females buying Red Velvet and Mamamoo albums I definitely was not disappointed LOL. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. Please create an employee account to be able to mark statistics as favorites. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. (Normal here means they fall between the two red outer lines in the graph above.) Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. Fans connected with their favorite K-pop artists and participated in conversations with each other around the world, setting a new global record of 6.7 billion K-pop related Tweets in 2020. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Excited fans at KCON 2017 at LA Convention Center (Photo by Greg Doherty/Getty Images). Meanwhile, all transgender respondents with a total of 4 people come from the US. Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. You can find all of the codes I used in this project here. This game allows players to create or direct their own stories through the members of the BTS. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Chart. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. But the connection between K-pop and the Thai protest movement has also been more than a political entry portal. The money is mostly obtained from parents or working part-time jobs. K-pop is a genre of South Korean popular music. With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . Would love your thoughts, please comment. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. "Popularity of South Korean pop music (K-pop) in the United States in 2019." Korean Foundation for International Cultural Exchange. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. The Western Hemisphere: K-Pop Consumption and Engagement. (2020). For an artist with Exo's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. For example, high-end brands have been working with the K-pop industry in order to reach a younger audience, which is Gen Z. Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages. Love that more females are listening to female groups. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Hope it can give you helpful insights or interesting facts about K-pop. Another, BTS Views, is dedicated to tracking their YouTube views, while BTS VotingTeamis all about hashtag-driven voting. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. tech talent shortage 2022, suspects: mystery mansion all characters,
Sample Letter Of Commendation For Police Officer,
Jeff Knurek Net Worth,
Violette Serrat "husband",
William Powell Grandchildren,
Fox Maker Picrew,
Articles K
English