The Basketball Africa League (BAL) and PUMA, one of the world’s leading sports brands have announced a multiyear collaboration that makes PUMA the Official Outfitter for the new season.

The collaboration would see PUMA supply all official BAL teams, fans and referees with game uniforms, warm-up gear, practice wear, accessories, and branded tops.

The fanwear, a reflection of the energy, diversity and creativity of African basketball culture would also be available this season at BAL arenas, the BAL’s e-commerce store at BALstore.NBA.com

Mr. Amadou Gallo Fall, President of Basketball Africa League in his statement said the collaboration with PUMA reflected the shared commitment to elevate African sports, most especially basketball.

“PUMA’s innovation, creativity and deep connection to the continent’s sports ecosystem and our game make them an ideal partner to help us continue to raisethe standard of African basketball, enhance the experience for teams, players and fans, and drive the BAL’s continued growth,” he added.

Mr. Johan Adamsson, Vice President, Sports Marketing and Sport Licensing at PUMA said this was a stepping stone towards the company’s mission to grow the game.

“We look forward to bringing our performance technology to the forefront of the game and connecting with the many BAL fans globally,” he said.

PUMA joins the BAL’s roster of partners that also includes Foundational Partner Rwanda Development Board and Official Partners Afreximbank, Air Senegal, Amazon Web Services, Castle Lite and RwandAir.

Additional information about the 2026 BAL season will be announced in the coming days.