young entrepreneurs benefited from Fidelity Bank’s third “Orange Market” initiative, which showcased locally made products and innovative services.

A statement copied to Ghana News Agency said the initiative formed part of the Bank’s commitment to supporting young businesses beyond funding, by providing market access and visibility.

“The Orange Market is a flagship access to market initiative under the Fidelity Young Entrepreneurship Initiative (FYEI), specifically supporting beneficiaries of the Orange Corners Innovation Fund (OCIF), a programme run in partnership with the Embassy of the Kingdom of the Netherlands,” it said.

This year’s edition, hosted in partnership with Accra Goods Market at Enclave Gardens, featured enterprises in agribusiness, sustainable fashion, tech-enabled services and creative arts.

Nana Yaa Afriyie Ofori-Koree, Head of Partnerships, Sustainability and CSR at Fidelity Bank, said the “Orange Market” was designed to address challenges facing young entrepreneurs.

“We realised early on that providing funding, capacity building, training, and certification is incredibly important, but it is simply not enough if these brilliant businesses do not have a market to sell,” she said.

“By partnering with established, proven platforms like The Accra Goods Market, who have spent over ten years mastering the art of connecting vendors with consumers; we are giving our young entrepreneurs a massive commercial advantage.”

She said that the Bank would expand the initiative and introduce beneficiaries to diverse, high-value platforms where they could compete, scale, and build resilient brands.

Ms Makafui Ayimey, Founder of The Accra Goods Market, highlighted the importance of creating spaces where local businesses could thrive and connect with clients.

“Partnering with Fidelity Bank for the Orange Market has been phenomenal because the entrepreneurs coming through are exceptional.

“They are structured, innovative, and ready for the market. This collaboration proves that when corporate institutions and ecosystem builders join forces, we can create an unparalleled launchpad for the next generation of Ghanaian business leaders,” she noted.

Since its launch in 2024, the Orange Market has created opportunities for 95 businesses.

“Through the FYEI, these entrepreneurs have already received patient capital, expert mentorship, and rigorous business training. The Orange Market now ensures they have the visibility and cash flow required to survive the critical early stages of business growth,” the Bank stated.